-
1 customer retention
Mktgthe maintenance of the custom of people who have purchased a company’s goods or services once and the gaining of repeat purchases. Customer retention occurs when a customer is loyal to a company, brand, or to a specific product or service, expressing long-term commitment and refusing to purchase from competitors. A company can adopt a number of strategies to retain its customers. Of critical importance to such strategies are the wider concepts of customer service, customer relations, and relationship marketing. Companies can build loyalty and retention through the use of a number of techniques, including database marketing, the issue of loyalty cards, redeemable against a range of goods or services, preferential discounts, free gifts, special promotions, newsletters or magazines, members’ clubs, or customized products in limited editions. It has been argued that customer retention is linked to employee loyalty, since loyal employees build up long-term relationships with customers. -
2 repeat business
Mktgthe placing of order after order with the same supplier. Repeat business can be implemented by an agreement between the customer and supplier for purchase on a regular basis. It is often used where there are small numbers of customers, or high volumes per product and low product variety. There is only market competition for the first order, and customization is usually only available for the initial purchase. Sales and marketing have a diminished role once the business has been gained. -
3 cliente repetido
• repeat customer -
4 Kunde
Kunde m V&M client, customer, account; relationship (Relationship Management) • den Kunden kennen V&M know your customer • Kunden anreißen GEN tout for customers • Kunden werben V&M canvass* * *m <V&M> client, customer, account; Relationship Management relationship ■ den Kunden kennen <V&M> know your customer ■ Kunden anreißen < Geschäft> tout for customers ■ Kunden werben <V&M> canvass* * *Kunde
customer, purchaser, consumer, demander, store buyer (US), (Anwalt) client, (Kenntnis) note, knowledge, (Nachricht) information, news, (Werbeagentur) account;
• auf den Kunden zugeschnitten (Produktangebot) tailored to the customer;
• aus der Sicht der Kunden in customers’ minds;
• ohne Kunden unpatronized;
• Kunden customers, custom, patronage;
• abwanderungsgefährdeter Kunde customer likely to defect;
• in die [Kunden]kartei aufgenommener Kunde registered customer;
• aussichtsreicher Kunde prospect (US);
• auswärtige Kunden customers who have come from abroad;
• bevorzugter Kunde preferential client;
• bar [be]zahlender Kunde cash customer;
• eingetragener Kunde registered customer;
• ertragsstarker Kunde profitable customer;
• fauler Kunde bad customer (egg, US sl.), phony (US sl.);
• fester Kunde regular customer, patron, (Werbeagentur) established account;
• feste Kunden route (US);
• in Konkurs gegangener Kunde bankrupt customer;
• gelegentlicher Kunde stray (chance, street, casual) customer;
• ganz geriebener Kunde cool customer;
• innovationsfreudiger Kunde innovation-oriented customer;
• kreditorische Kunden customers with credit balance;
• langjähriger Kunde customer of long standing, standing customer;
• marktbeherrschender Kunde dominant customer;
• möglicher Kunde prospective customer (consumer), potential client (customer), sales prospect (US);
• nachbestellender Kunde repeat customer;
• Online-Kunde on-line trading customer;
• potenzieller Kunde prospective customer, prospect (US);
• privater Kunde home buyer;
• regelmäßiger Kunde steady customer, patronizer;
• säumiger Kunde delinquent customer;
• sicherer Kunde good man;
• sparsamer Kunde economy-minded customer;
• ständiger Kunde repeat customer;
• täglicher Kunde local customer;
• treuer Kunde faithful customer;
• unangenehmer Kunde awkward customer;
• unsicherer Kunde dead beat (US);
• unzuverlässiger Kunde shifty customer, bad customer (egg, sl.);
• sehr gut verdienender Kunde high-income client;
• vereinzelter Kunde stray (street) customer;
• vermögender Kunde high net worth customer;
• voraussichtlicher Kunde potential (prospective) customer, [sales] prospect (US);
• wichtigster Kunde key customer;
• bar zahlender Kunde cash customer;
• nicht zahlender Kunde defaulting customer;
• zahlungsfähiger Kunde solvent client;
• zufälliger Kunde chance customer;
• zukünftiger Kunde prospective client (customer), prospect (US);
• zuverlässiger Kunde loyal customer;
• Kunde, der anschreiben lässt account customer;
• Kunde mit höchster Erfolgswahrscheinlichkeit high probability client;
• Kunden außerhalb der Euro-Zone customers from non--EMU countries;
• Kunden in der Filmbranche filmmaking clients;
• Kunde aus der Industrie industrial client;
• Kunden aus dem gewerblichen Mittelstand small-business customers;
• Kunde in laufender Rechnung checking-account depositor;
• Kunde im Stadtgebiet home-town (city) customer;
• Kunde mit Zahlungsrückständen delinquent customer;
• letzten Kunden abfertigen to serve the last customer;
• sich einander die Kunden abjagen to steal away each other’s customers, to compete for the same customers;
• Kunden als verloren abschreiben to regard a customer as lost;
• Steuer auf den Kunden abwälzen to pass a tax on to the customer;
• Kunden abwerben (abziehen) to tout customers, to take (entice) away (drum up, US) customers;
• Kunden anlocken to bring customers, to draw customers into the store;
• Kunden gezielt ansprechen to target customers;
• Kunden anziehen to attract (appeal to) customers, to draw customers into the store;
• Kunden akquirieren to acquire (drum up, US) customers;
• Kunden ausspannen to alienate customers;
• Kunden bearbeiten to high-pressure customers;
• Kunden bedienen to attend to (serve) a customer;
• die Kunden optimal bedienen to deliver optimal customer service;
• [bestehenden] Kunden behalten to retain an existing customer;
• Kunden bevorzugt behandeln to grant special favo(u)rs to a customer;
• Porto dem Kunden belasten to charge the postage to the customer;
• Kunden beliefern to forward goods to a customer;
• fremden Kunden beliefern to shortstop (sl.);
• Kunden mit Ware beliefern to serve a customer with goods;
• Kunden besuchen to call on a client, to canvass customers;
• als Kunde bevorzugt besuchen to patronize;
• Kunden in ihren eigenen vier Wänden besuchen to visit customers on their home ground;
• Kunden bevorschussen to make advances to customers;
• Kunden bewirten to entertain customers;
• [vorhandenden] Kunden binden to maintain (increase) customer loyalty;
• dem Kunden oberste Priorität einräumen to put the customer first;
• einem Kunden einen Dienst erweisen to accommodate a client;
• Kunden gewinnen to acquire customers;
• neuen Kunden gewinnen to attract a new customer, to gain customer loyalty;
• nur sechs Kunden am Tag gehabt haben (Taxifahrer) to have had only six fares this day;
• es mit schwierigen Kunden zu tun haben to meet with considerable sales resistance;
• Kunden bei der Stange halten to retain a customer;
• Kunden übers Ohr hauen to take (skin, coll.) a customer;
• an einen Kunden herantreten to approach a purchaser;
• seinen Kunden sehr gut kennen to read one’s customer like a book;
• Kunden anschreiben lassen to carry a customer;
• seinen Kunden individuelle Lösungen liefern to provide individual solutions to its customers;
• Kunden abspenstig machen to draw away customers, to knock down a customer (sl.);
• Kunden pflegen (fam.) to keep in with a customer;
• Kunden schleppen to canvass for customers, to tour (coll.);
• Kunde sein to trade (US);
• regelmäßiger Kunde sein to patronize;
• Kunden überweisen to recommend customers;
• Kunden zum Kauf verleiten to allure customers to buy goods;
• auf Kunden warten (Taxifahrer) to ply for hire (Br.);
• Kunden werben to acquire (canvass, solicit) customers, to bring business, (marktschreierisch) to bark (US sl.);
• j. zu seinen Kunden zählen to have s. one’s custom;
• Kunden zuführen to bring (attract, introduce, tout, coll.) customers;
• auf den Kunden zugehen to go to the customer.
Kunde, der anschreiben lässt
account customer -
5 повторный покупатель
1) Advertising: repeat buyer, repeat customer, repeat purchaser, return customer2) Marketology: returning customerУниверсальный русско-английский словарь > повторный покупатель
-
6 постоянный клиент
1) General subject: standing customer (http://www.google.com/search?hl=en&lr=&safe=off&as_qdr=all&q=+%22%D0%BF%D0%BE%D1%81%D1%82%D0%BE%D1%8F%D0%BD%D0%BD%D1%8B%D0%B9+%D0%BA%D0%BB%D0%B8%D0%B5%D0%BD%D1%82%22&btnG=Search), established client, golden customer2) Colloquial: regular3) Law: patron4) Banking: loyal client, loyal clients, loyal customer, loyal customers6) Travel: repeat customer -
7 постоянный покупатель
1) General subject: client, customer, patron, regular patron, regular buyer, repeat customer (амер. вариант)2) Economy: permanent customer, regular customer, loyal customer3) Advertising: heavy buyer, regular, regular purchaser, steady buyer4) Marketology: frequent shopperУниверсальный русско-английский словарь > постоянный покупатель
-
8 постоянный заказчик
1) Engineering: regular customer2) Economy: permanent customer, traditional customer3) Advertising: regular4) Business: client, repeat customerУниверсальный русско-английский словарь > постоянный заказчик
-
9 Stammkundin
f1. registered customer [female]2. regular customer [female]3. repeat customer [female]4. steady customer [female] -
10 Stammkunde
m1. regular customer2. repeat customer -
11 nachbestellender Kunde
nachbestellender Kunde
repeat customer -
12 ständiger Kunde
ständiger Kunde
repeat customer -
13 cliente repetido
f. & m.repeat customer. -
14 lealtad del cliente
(n.) = customer loyaltyEx. In an industry with razor-thin margins and intense price competition, customer loyalty and repeat purchasing is critical to financial success.* * *(n.) = customer loyaltyEx: In an industry with razor-thin margins and intense price competition, customer loyalty and repeat purchasing is critical to financial success.
-
15 competencia de precios
(n.) = price competitionEx. In an industry with razor-thin margins and intense price competition, customer loyalty and repeat purchasing is critical to financial success.* * *(n.) = price competitionEx: In an industry with razor-thin margins and intense price competition, customer loyalty and repeat purchasing is critical to financial success.
-
16 margen escasísimo
(n.) = razor-thin marginEx. In an industry with razor-thin margins and intense price competition, customer loyalty and repeat purchasing is critical to financial success.* * *(n.) = razor-thin marginEx: In an industry with razor-thin margins and intense price competition, customer loyalty and repeat purchasing is critical to financial success.
-
17 margen ínfimo
(n.) = razor-thin marginEx. In an industry with razor-thin margins and intense price competition, customer loyalty and repeat purchasing is critical to financial success.* * *(n.) = razor-thin marginEx: In an industry with razor-thin margins and intense price competition, customer loyalty and repeat purchasing is critical to financial success.
-
18 постоянный клиент
1. regular customerоперация, инициированная клиентом — customer initiated entry
случайные клиенты; временные клиенты — transient customers
правило "знай своего клиента" — know your customer rule
2. repeat clientРусско-английский большой базовый словарь > постоянный клиент
-
19 repasser
repasser [ʀ(ə)pαse]➭ TABLE 1━━━━━━━━━━━━━━━━━► repasser is conjugated with avoir, except when it is a verb of movement, when the auxiliary is être.━━━━━━━━━━━━━━━━━1. transitive verbb. [+ examen, permis de conduire] to take againc. [+ plat] to hand round again ; [+ film] to show again ; [+ émission] to repeat ; [+ disque, chanson] to play againe. [+ rivière, montagne, frontière] to cross again2. intransitive verb• si vous repassez par Paris (au retour) if you come back through Paris ; (une autre fois) if you're passing through Paris again• je passai et repassai devant la vitrine I kept walking backwards and forwards in front of the shop window• quand il fait un travail, il faut toujours repasser derrière lui when he does some work you always have to go over it againc. ( = faire du repassage) to iron* * *ʀəpase
1.
1) ( avec un fer) to iron [vêtement]‘repasser à fer doux’ — ‘cool iron’
2) ( franchir de nouveau) to cross [something] again [fleuve, frontière]3) ( se soumettre de nouveau à) to take [something] again [permis de conduire, oral]; to retake, to resit GB [examen écrit]4) ( donner de nouveau) to pass [something] again [outil, sel] ( à quelqu'un to somebody)je te repasse Jean — ( au téléphone) I'll put you back on to Jean
5) (colloq) ( transmettre) to pass on [virus] ( à quelqu'un to somebody); to give [rhume] ( à quelqu'un to somebody)
2.
verbe intransitif1) ( dans un même lieu) [cyclistes, procession] to go past againsi tu repasses à Lyon, viens me voir — if you're ever back in Lyons, come and see me
s'il croit que je vais accepter, il repassera (colloq) or il peut toujours repasser! — (colloq) if he thinks I'm going to agree, he's got another think coming (colloq) GB ou he can think again!
2) (être montré, diffusé)repasser au cinéma/à Paris — [film] to be showing again at the cinema GB ou movies US/in Paris
3) ( pour terminer un travail)quand elle fait la vaisselle, je dois repasser derrière elle — I always have to do the dishes again after she's done them
* * *ʀ(ə)pɒse1. vi1) (= revenir) to come back2) (= retourner) to go backJe repasserai demain. — I'll come back tomorrow.
2. vt1) [vêtement, tissu] to ironJ'ai repassé ma chemise. — I've ironed my shirt.
2) [examen] to retake, to resitElle doit repasser son examen de maths. — She's got to resit her maths exam.
3) [film] to show again4) [lame] to sharpen5) [leçon, rôle] to go over again6) (= redonner) [plat, pain]* * *repasser verb table: aimerA vtr1 ( avec un fer) to iron, to press [vêtement, tissu]; repasser à la vapeur to iron with a steam iron; repasser les coutures à fer chaud press the seams with a hot iron; ‘repasser à fer doux’ ‘cool iron’;2 ( franchir de nouveau) to cross [sth] again [pont, fleuve, frontière];3 ( se soumettre de nouveau à) to take [sth] again [permis de conduire, oral]; to retake, to resit GB [examen écrit];4 (donner, passer de nouveau) to pass [sth] again [outil, sel] (à qn to sb); repasser l'aspirateur to vacuum again; repasse la salade ( à toute la table) pass the salad round GB ou around US again; repasser un disque à qn to play a record for sb again; ils repassent ‘les Liaisons dangereuses’ ( au cinéma) ‘Dangerous Liaisons’ is on again, they're showing ‘Dangerous Liaisons’ again; je te repasse Jean ( au téléphone) I'll pass you back to Jean; je vous repasse le standard I'm putting you back to the switchboard; repasser qch dans son esprit to think back over sth;5 ○( transmettre) to pass on [virus] (à qn to sb); to give [rhume] (à qn to sb); repasser un client à qn to pass on a customer to sb;6 ( aiguiser) to sharpen [ciseaux].B vi1 ( dans un même lieu) [cyclistes, procession] to go past again; repasser en voiture/en vélo to drive/to cycle past again; repasser devant qch ( à pied) to go past sth again; ( en voiture) to drive past sth again; repasser en courant to run past again; il passait et repassait devant ma maison he was going up and down in front of my house; repasser par le même chemin to go back the same way; tu n'as pas besoin de repasser par Lyon you don't have to go back through Lyons; si tu repasses à Lyon, viens me voir if you're ever back in Lyons, come and see me; je repasserai demain I'll call in again GB ou stop by tomorrow; je dois repasser au bureau I have to call in at the office again ou pop○ back into the office ou stop by at the office; s'il croit que je vais accepter, il repassera○ or il peut toujours repasser○! if he thinks I'm going to agree, he's got another think coming○!; repasser en commission to be re-examined by the commission;2 (être montré, diffusé) repasser au cinéma/à Paris [film] to be showing again at the cinema GB ou movies US/in Paris;3 ( pour terminer un travail) quand elle fait la vaisselle, je dois repasser derrière elle I always have to do the dishes again after she's done them;4 ( pour accentuer) repasser sur un trait to go over a line;5 Aut repasser en seconde/troisième to go back into second/third gear; repasser au point mort to go back into neutral.C se repasser vpr cela se repasse? can it be ironed?; une chemise qui se repasse facilement a minimum-iron shirt.[rəpase] verbe intransitif1. [passer à nouveau dans un lieu] to go (back) againsi tu repasses à Berlin, fais-moi signe if you're in ou passing through Berlin again, let me knowil passait et repassait sous l'horloge de la gare he kept walking up and down under the station clockle dollar est repassé au-dessous de un euro the dollar has fallen ou dropped below one euro agains'il veut être payé, il peut toujours repasser (familier) if he wants to be paid, he's got another think coming!————————[rəpase] verbe transitif1. [défriper] to iron2. [aiguiser - généralement] to sharpen ; [ - avec une pierre] to whet3. [réviser]4. (familier) [donner]5. [traverser à nouveau]repasser un fleuve to go back across a river, to cross a river again6. [subir à nouveau]je dois repasser l'allemand/le permis demain I have to retake German/my driving test tomorrow7. [à nouveau] to pass againvoulez-vous repasser la salade? would you hand ou pass the salad round again?8. [remettre]repasser un manteau [le réessayer] to try a coat on againrepasser un poisson sur le gril to put a fish back on the grill, to give a fish a bit more time on the grill9. [au téléphone]je te repasse Paul I'll put Paul on again, I'll hand you back to Paul————————se repasser verbe pronominal (emploi passif)a. [ne doit pas être repassé] the veil mustn't be ironedb. [n'a pas besoin de repassage] the veil doesn't need ironing -
20 loyalty scheme
Mktga sales promotion technique used to encourage customers to continue buying a product or using an organization’s services. It works by rewarding customers who spend more and/or stay longer with an organization. Examples include a shopper card that gives discounts on purchases over a period of time.There are several other loyalty scheme approaches: points systems—which give points to customers based on what they purchase; premium customer programs—where customers who spend certain amounts of money and are repeat purchasers gain special status and receive benefits such as discounts, exclusive offers, and gifts; buyers’ clubs—where a certain number of customers can club together to buy a particular product, at a special volume discount.If implementing a loyalty scheme, it is important to remember that it must be there for the long term, and the level of incentive must be right. Offering too much will hurt your profits; offering too little will not attract members. Customers also need to be able to check up on their status easily—to see, for example, how many points they have currently accumulated.
См. также в других словарях:
repeat customer — UK US noun [C] COMMERCE ► someone who buys again from a company that they have used before: »Last year, 55% of revenues came from repeat customers. »At a restaurant with a lot of repeat customers, a bad review might not make that much difference … Financial and business terms
repeat customer — постоянный клиент customer initiated entry операция, инициированная клиентом know your customer rule правило знай своего клиента customer flow ТМО поток требований; поток клиентов growth in customer deposits рост вкладов клиентов less than prime… … English-Russian travelling dictionary
customer — A designation that refers to segregated clearing member firm trading activity. Customer trading activity and funds may not be combined with non segregated house activity within a clearing member firm. A term which, within the SFA rules, means a… … Financial and business terms
repeat — I. verb Etymology: Middle English repeten, from Middle French & Latin; Middle French repeter, from Old French, from Latin repetere to return to, repeat, from re + petere to go to, seek more at feather Date: 14th century transitive verb 1. a. to… … New Collegiate Dictionary
Customer engagement — (CE) refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer or company led and the medium of engagement can be on or offline. Unlike marketing terms such as… … Wikipedia
Customer experience — (CX) is the sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that supplier. From awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy. It… … Wikipedia
Customer satisfaction research — is that area of marketing research which focuses on customers perceptions with their shopping or purchase experience. Many firms are interested in understanding what their customers thought about their shopping or purchase experience, because… … Wikipedia
repeat business — ➔ business * * * repeat business UK US noun [U] COMMERCE ► the fact that a customer returns to buy more products or services from the same company: »To build repeat business from happy clients you must be honest. »More than half our bookings came … Financial and business terms
repeat order — ➔ order1 * * * repeat order UK US noun [C] COMMERCE ► another order from a customer who has ordered the same thing before: »Some salespeople rely on established customers to provide repeat orders rather than actively seeking new business. »Repeat … Financial and business terms
Customer base — The customer base is the group of customers and/or consumers that a business serves. In the most situations, a large part of this group is made up of repeat customers with a high ratio of purchase over time. These customers are the main source of … Wikipedia
repeat — 1 /rI pi:t/ verb 1 STATE AGAIN (T) to say or write something again: Can you repeat your question? | repeat that: Steven repeated patiently that he was busy. see say 1 2 DO AGAIN (T) to do something again: Repeat the treatment twice a day if… … Longman dictionary of contemporary English
